Living in the fast-paced competitive 21st century, success or failure is determined by how often we perform at our peak versus the other guys. And performance can heavily be influenced by how we feel, which in turn is heavily influenced by how we look. When we look our best, we feel at our best. Not only do we have a ‘spring in our step’ when everything we do just seems to turn out right, but the way we look (whether we like it or not) impacts those around us. Regardless of what turmoil is occurring under the surface of the water, the swan looks calm, serene, and in control as does the well-groomed man.
As men we struggle with the idea of spending time and money on how we look. We think it’s vain. But think about military leaders or samurai warriors – those who have to have the confidence of the men that they are about to lead into battle. The time and discipline they took to ensure that they looked immaculate, inspired confidence in their followers who in turn gave their all in battle. In other words – they performed to the very best of their abilities. This isn’t vanity. It is discipline and strategy.
We can’t control the results of our endeavours as much as we’d like to, but we can control our own performance. To lose whilst performing at our peak is far preferable to losing, knowing we could have done better.
Our fellow competitors are investing in their appearance, (albeit not prepared to openly admit it) should we not even up the advantage?