So even though back in 2013 many pundits were claiming that we had reached peak beard saturation, in 2016 there appears to be no sign of the trend reversing. Yet there is a fine line between a man’s proud display of individuality and masculinity and a man just looking plain scruffy, unkempt and lazy.

Yes, keeping a beard takes out the effort of shaving, but commitment is required to make sure your beard is looking it’s best.

Take regular trips to the barber for shaping and trimming for sure, but that doesn’t mean you can completely out source your beard care. Some maintenance at home is essential.


Keeping your beard clean and soft is common sense and using a specialist beard shampoo and conditioner is a must to keep your pride and joy bacteria free. A lot has been said and written about whether beards are hygenic or not. Some say the beard is a hot bed of nasty bacteria,Beard shampoo and conditioner others say there is no difference between a shaven face and a bearded face. Some even have reported that beards have the right environment for cultivating antibiotics. Whatever the truth is, most of us won’t argue with the need to shampoo and condition. Whether we should fork out on specialist beard products or just use whatever is in the bathroom is a different story though.

In our years of looking after other people’s beards, the most common issue we come across is dry skin under the beard which can look as if the person is suffering from beard dandruff. Usually the cause of this is that the person is using shampoo and conditioner designed for the scalp. There is less natural oil under the beard than on the scalp and hair shampoos are just too harsh for facial skin, causing the facial skin to dry out and flake. The situation is then exacerbated during autumn and winter when it gets colder.

This is why we recommend specialist beard shampoos and conditioners. They have roughly the same ingredients as normal shampoo and conditioner but in different quantities and concentrations which means they are less harsh for facial skin and so avoid the face drying.

The ingredients used for fragrance are more suitable to facial hair and leave a very subtle scent only noticeable by someone else when then get really close to you.

If you’ve ever got hair shampoo or conditioner in your mouth then you’ll know how horrible that is. Whilst under no circumstances should you start to snack on beard shampoo and conditioner, they are formulated to taste less disgusting (some even say sweet) as inevitably some will find it’s way on to your tongue. (Please do not start to eat Beard Shampoo and conditioner).


After washing your beard we recommend using Beard Oil to further moisturise both the skin underneath the beard and the actual beard itself. By lubricating the skin underneath the beard, you stop any kind of flaking and the oil lubricates the hairs so they feel less coarse and lie more flat against the skin and the beard looks neat without straggly hair jutting out to spoil the overall shape.

The beard oil also doubles up as a cologne leaving a subtle scent. For maximum benefit it is worth investing in a beard comb so that you can distribute the oil evenly through the beard. After combing use your hands to scrunch up the hair if you have naturally curly beard hair and shape the beard accordingly.

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