Price List

  • 01.Beard Design
    Beard Design
    Complete design beard using cut throat razor. Hot towel and moisturise/condition beard to finish
    Scissor Cut Beard, Shaped and trimmed
    Trimming and shaping using scissors/trimmers. Hot towel and moisturise/condition beard to finish
    Simple Beard Trim
    Trimmed and shaped using clipper. Hot towel and moisturise/conditiion beard to finish


Beards have a personality of their own and really define the wearer. Keeping your beard looking its best requires commitment, but our experience is that it is worth it. Depending on the type of beard you have whether it’s just a rugged rough stubbly look or whether it’s a full grown beast it doesn’t matter as we have the expertise, tailored services and the foresight to help you through.



We offer 3 types of service depending on what type of beard you have. If you’re looking for advice and inspiration then we are only too happy to help. We recognise that for many men, keeping a beard is relatively new thing.



Our ethos with beards is that it should look natural, healthy, neat but not overly groomed. We tend not to advise clients to have straight neat lines on the face, a more tapered and natural finish is a better look.

In all our beard services we condition the beard using beard oil or conditioning cream and moisturise the face to ensure you leave us feeling fresh and invigorated.


What Others think

  • Excellent service, as expected for the price. Hairdresser noted previous poor hairdressing (from a different barber) and corrected with detail. Nice extra touches with the scalp massage. Wasn't a big fan of the massage chairs. Overall I came out really happy with the service/result.

    -Excellent Men’s Hairdressers

    A.Hislop - visited Notting Hill June 2017default thumb
  • This is my second time to Genco from Chiswick, I've had a facial and beard done before. The stylist very good. The result was an amazing beard design and shape that my wife loves. Im seem to be getting a lot more attention. All I would say towards to the end the stylist could have used some beard balm and products of my beard. But other than that it was a very good job. I will be sure to visit again.
  • Really enjoyed my first visit, staff were excellent and the treatment was better than I expected. Wish there were some locations in central london too.
  • First visit to Genco, very satisfied, good customer service and attentive staff.
  • Prepared for the worst, in that as a hirsute male about to have my first chest and back waxing, I arrived ready for a great level of pain, and so when I was greeted by the friendly staff I was immediately put at ease. The place itself is warm and inviting, painted in rich colours and very tidy. Samia was extremely professional and started by asking me specific questions to the upcoming task and explaining exactly how she would go about the procedure. Throughout the waxing Samia guided me with breathing techniques to minimise the discomfort and encouraged me with the progress we were making. Samia also explained what I needed to do for the next 24 hours after leaving Genco. The very best of a potentially uncomfortable procedure!
  • Friendly staff, great looking place and overall great experience.

    -Friendly Staff, great looking place

    F.Talukder-visited Richmond 26th June 2017default thumb
  • I had Neil and it was my first time at Genco. He made me feel welcome and comfortable in the shop as well as giving me great service. Would highly recommend this to anyone.

    -Felt Welcomed and Comfortable

    H.Stockley - visited Richmond 1st July 2017default thumb
  • Such a cool vibe in the salon, was pleasantly greeted on arrival and offered a selection of drinks. The guys made us very comfortable whilst we waited for the therapist (Sam). Sam was lovely, talked us through the treatment and offered her professional advice, she was great, I am very happy with the outcome. Will definitely return. DJones - Visited Notting Hill Salon
  • If you’re looking for any sort of grooming, from a hair cut to a foot massage, with a cool, relaxed and friendly atmosphere then look no further. I’ve always been very well looked after and it is really nice to feel so at home in a place where you get treated and pampered.

    -Pete Reed

    chiswickw4.comdefault thumb
  • Men - don't fear a bit of male grooming! I have to admit I was a little hesitant about a trip to Genco upon request and recommendation of my girlfriend, but I needn't have worried. Friendly staff, great atmosphere and even better results!