Genco Screening of ‘Blue Ruin’ Movie

As part of a preview of BLUE RUIN (a new revenge thriller that’s blown-away film festival audiences from Cannes to Sundance), the Genco pop-up grooming lounge was once again out in action. With three of our key stylists on hand in shape of Paul and Sean (from our Chiswick branch) and Ben (from our Notting Hill branch) the boys cut through the […]

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Genco at Joy Clothing’s HYMN Launch

It is a truism that you’re never too late for a spot of grooming – well it probably isn’t a truism but it should be. Even at the exclusive launch of Joy Clothing’s menswear range HYMN, the style aware and well turned out queued for some last minute tidy-ups at the Genco’s pop-up grooming lounge. […]

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Looking after your beard

Some tips for looking after your beard If you are sporting a beard, as is increasingly fashionable then here are a few tips to help you make sure that it is proudly displayed and well groomed rather than looking either shabby or over-styled. The overall effect of a beard or stubble should be that it […]

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Traditional Barber shave – The steps

 Step One : Soften the stubble open the pores The first step of your traditional barber shave begins with a hot towel expertly wrapped around your head and over your face. The heat from the towel softens your stubble and opens the pores. The hot towel also just feels great and relaxing. Step Two : Whip […]

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Why have a traditional barbers shave?

A traditional barbers shave is great for the skin Apart from the fact that it is a great experience, the traditional barbers shave with hot towels and a cut throat razor  is very hard working in itself and great for your skin. The shave is much closer than you are likely to achieve in front […]

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