Beards and how to look after them

Beard Maintenance So even though back in 2013 many pundits were claiming that we had reached peak beard saturation, in 2016 there appears to be no sign of the trend reversing. Yet there is a fine line between a man’s proud display of individuality and masculinity and a man just looking plain scruffy, unkempt and […]

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JOIN OUR EXPERTS FOR THE FOOTBALL FIESTA

Get ready for the greatest game on earth Whoever you support the crunch time has come as football fever takes over the globe for the next month. But from where will you be enjoying the view? Whether you’re figuratively skipping school, dodging work or bluffing your loved one’s blind-side Genco can help close the gap between […]

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Descent into Red – Review of ‘Blue Ruin’

This is how it starts Blue Ruin is a beautifully-shot noir thriller that evokes the mood and atmosphere of the Coen Brothers’ Blood Simple and wistfulness of Terrence Malick’s ‘Badlands’. If you like your thrillers black, riven with realism and shot through with occasional humour – then this is for you. The film opens with […]

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Genco Screening of ‘Blue Ruin’ Movie

As part of a preview of BLUE RUIN (a new revenge thriller that’s blown-away film festival audiences from Cannes to Sundance), the Genco pop-up grooming lounge was once again out in action. With three of our key stylists on hand in shape of Paul and Sean (from our Chiswick branch) and Ben (from our Notting Hill branch) the boys cut through the […]

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Genco at Joy Clothing’s HYMN Launch

It is a truism that you’re never too late for a spot of grooming – well it probably isn’t a truism but it should be. Even at the exclusive launch of Joy Clothing’s menswear range HYMN, the style aware and well turned out queued for some last minute tidy-ups at the Genco’s pop-up grooming lounge. […]

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Hot stone massage

Hot stone massage uses heated smooth flat stones placed on key positions on the body. Your therapist will hold the stone and use it to massage particular areas of your body depending on what she thinks will be the best treatment for you. The stones are placed usually on specific points the back, palms of […]

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Deep Tissue Massage for Men

De-stress and release tension Deep tissue massage is great for de-stressing, releasing mental and physical tension, increasing your energy levels and enhancing your overall sense of well-being. It is worth making a distinction here regarding stress. Not only does a treatment itself de-stress you, but more importantly, a deep-tissue-massage improves your automatic response to stress […]

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After Care following a male waxing treatment

A male waxing treatment carries certain risks, and it is essential that you follow the guidance provided by the therapist. That is why if you are having a waxing session prior to going on holiday, then make sure you allow at least 48 hours before you fly and expose yourself to sun, sea or sun […]

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What happens during a back waxing session?

As the back and shoulders are the most common areas to be waxed, we’ll concentrate on that here. Your session can last up to 30 minutes, depending on how large the area that needs to be waxed is, and how dense the hair growth is. Step 1 – Mens Back Waxing Consultation We will assess […]

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Minimising pain during male waxing

  How we minimise pain during a male waxing session One of the things that you may find different about us is that we take our time. It doesn’t mean that we pull the strip off any slower, it just means we take our time to prepare the skin for the wax, we stretch your […]

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