Price List

  • 01.Beard Design
    Beard Design
    Complete design beard using cut throat razor. Hot towel and moisturise/condition beard to finish
    Scissor Cut Beard, Shaped and trimmed
    Trimming and shaping using scissors/trimmers. Hot towel and moisturise/condition beard to finish
    Simple Beard Trim
    Trimmed and shaped using clipper. Hot towel and moisturise/conditiion beard to finish


Beards have a personality of their own and really define the wearer. Keeping your beard looking its best requires commitment, but our experience is that it is worth it. Depending on the type of beard you have whether it’s just a rugged rough stubbly look or whether it’s a full grown beast it doesn’t matter as we have the expertise, tailored services and the foresight to help you through.

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We offer 3 types of service depending on what type of beard you have. If you’re looking for advice and inspiration then we are only too happy to help. We recognise that for many men, keeping a beard is relatively new thing.

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Our ethos with beards is that it should look natural, healthy, neat but not overly groomed. We tend not to advise clients to have straight neat lines on the face, a more tapered and natural finish is a better look.

In all our beard services we condition the beard using beard oil or conditioning cream and moisturise the face to ensure you leave us feeling fresh and invigorated.

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What Others think

  • My second visit to Richmond's Genco was just as good as the first if not better. I was greeted with a friendly smile and offered a drink, Neil the senior stylist came over and gave me a gentlemanly handshake and directed me to his chair. The other members of staff greeted me whilst Neil set to work. The true professional Neil knew exactly how I wanted my hair and gave an amazing cut accompanied by great conversation. Even giving me directions on how to style it myself to get that' Salon look every time' I can't recommend these guys enough. Getting your hair cut at Genco is definitely an experience not to be missed.

    -Great Second Visit

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  • Had a afternoon appointment at the recently opened Richmond shop, with Neil Langley. Very friendly, and helpful. We discussed my thoughts on hair, and Neil was very good with explaining his views on style possibilities. The cut was very sharp, I really like it and will be back next month for sure! Thank you.
  • My fiance bought me a massage and facial for my birthday. Must admit I was a wee bit spurious as have never had a 'treatment' before... having just had it wanted to say a huge thanks to you and your team... From start to finish a really great experience and different to anything I expected.

    -Mark Astley

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  • If you’re looking for any sort of grooming, from a hair cut to a foot massage, with a cool, relaxed and friendly atmosphere then look no further. I’ve always been very well looked after and it is really nice to feel so at home in a place where you get treated and pampered.

    -Pete Reed

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  • Men - don't fear a bit of male grooming! I have to admit I was a little hesitant about a trip to Genco upon request and recommendation of my girlfriend, but I needn't have worried. Friendly staff, great atmosphere and even better results!
  • Went in there on the spur of the moment as I was in the area and the salon manager Paul managed to fit me in for a very good and even better priced hair cut & shave. I will definitely return. City Point Salon review.
  • The guy that cut my hair was really polite and not too chatty, so I had a very relaxing time there. I explained to him that I wanted to change my hairstyle and he was quite enthusiastic to offer me his help and make some suggestions. Excellent staff and atmosphere. It's definitely worth the money.

    -Josh H thumb
  • I always feel that it is how a complaint is handled that actually shows how seriously an establishment takes their customer service and values their customers. In that sense I can only say that this venue obviously does take the importance of this very seriously indeed and I would definitely consider it for a future visit on that basis.

    -Redut C thumb
  • Went there for the first time.Think for now on I am going to have my hair cut here.

    -Cark Ot thumb
  • Week ago had an appointment with Niel for a hair cut. I went to Notting Hill, its their new branch, and very clean and well designed. Neil, the stylist was very friendly, and he understood what kind of cut I was looking for. It's an amazing experience, and I'd definitely go again.

    -NiranJ thumb